It's currently an incredible exciting time beeing involved in the IT industry and watching the changes this industry is currently undergoing. The interesting thing is, that lots of people in executive positions do not realize the changes which are currently happening - or at least they don't want to realize it. I do regulary speak at conferences and workshops, and of course, one of the big things in the last years was: Web 2.0, obviously (even if I don't like this term too much). I've been talking about this topic for quite a long time, and I was watching the developments carefully, especially because I've got a quite good insight in the german blogging community. But all these things which are so obvious - like the conversation on the web - seem so far, especially for the ones working at big companies. There are not that much large companies who do have a web strategy which covers the fact that customers want to talk directly to them on the web. We're a bank, why should we allow customers to rate our services on our website. Sun does it? Well, not our business. Really?

Read the rest of this post »